Zendaya unveils first co-created footwear with On

Actress Zendaya has debuted her first-ever co-designed shoe with Swiss premium sportswear brand On_ with which she has been a brand partner since June 2024.

Zendaya enlisted her longtime stylist_ Law Roach_ in the design project with On to reimagine the running brand_s Cloudzone silhouette with a “bold update”. Her sneaker_ named the _Cloudzone Moon__ features a breathable mesh upper with a supportive heel and added forefoot padding to cushion every step_ designed for all-day comfort. Its sculpted midsole features next-gen CloudTec cushioning for softness and stability.

The sneaker features in a campaign starring Zendaya for On_s new apparel collection for autumn/winter 2025_ which aims to shift from performance-inspired pieces to elevated_ everyday looks crafted from lightweight_ breathable materials.

New silhouettes include a structured Bomber Jacket_ a sleek Studio Bodysuit_ and a Track Jacket with matching shorts.

A second footwear drop follows in October_ the Cloudtilt Moon_ which is softer in design and function_ and built for recovery and all-day ease_ featuring a sock-like knit upper and ultra-cushioned CloudTec Phase sole.

Roach also styled the actress for the _Be Every You_ campaign_ directed by filmmaker Bardia Zeinali and photographed by Emily Lipson. The campaign sees Zendaya_ styled by Law_ moving through 'chapters' that reveal her layered identities_ including the romantic and the rebel_ the chaos and the calm_ in an exploration through lighting and movement.

Commenting on the campaign_ Zendaya said in a statement: Movement has always been a part of how I connect with myself_ and movement looks different for everyone. This story felt personal - a reminder that we are all multifaceted beings_ with so many brilliant pieces that ultimately make up who we are_ make us whole. To me_ it_s about embracing every little bit of ourselves_ and being present in every version of yourself.”