Yoke presents first solo show in Paris after winning Fashion Prize of Tokyo

Yoke_ winner of the Fashion Prize of Tokyo_ held its first solo fashion show in Paris yesterday_ January 22. The award is hosted by the Japan Fashion Week Organization (JFWO) to promote Japanese brands internationally. The show took place amidst the bustling Paris Men's Fashion Week.

The brand name 'Yoke' is derived from the term for a piece of fabric that connects different parts of a garment_ embodying themes of connection and bonds. This theme of connection is also reflected in the brand's design approach. In the autumn/winter 2026/27 collection_ this was expressed through structural details_ contrasting materials_ and styling that emphasised the layering and combination of items.

Additionally_ designer Norio Terada has consistently drawn inspiration from paintings and sculptures for his creations. The brand_ which proposes everyday wear that also connects with art_ presented a collection inspired by the surrealist artist Jean Arp. The new show featured sculptural silhouettes_ a muted colour palette_ and vintage-inspired outerwear that defined the entire collection.

A surrealist touch

Throughout much of the collection_ styling featured mismatched buttons and sweaters or jackets worn as scarves. This styling adds a sense of dissonance and curvilinear beauty to everyday clothes_ reminiscent of a surrealist painting.

A muted colour palette

The collection heavily featured hues that blend with the autumn and winter landscape_ such as grey_ charcoal brown_ and black.

Leather jackets

The leather jackets_ with their unique depth and lustre_ were also striking. Various jackets with different textures served to connect the entire collection_ which incorporated diverse materials such as knitwear and nylon.