Wrangler partners with State for back-to-school collection
Denim brand Wrangler has partnered with State Bags_ a family bag brand_ to launch a collection of bags. Launching in time for the back-to-school season_ the Wrangler x State collection includes ten pieces.
The collaboration underscores Wrangler_s strategic focus on expanding its children_s wear category_ building on the momentum of recent partnerships with culturally renowned brands like Barbie and Hot Wheels. By aligning with State_s playful_ youth-oriented design sensibility_ Wrangles aims to continue to translate its iconic Western heritage for a new generation.
“Wrangler_s timeless style and heritage resonate deeply with families_ and we are thrilled to extend that authentic spirit to young adventurers through this collaboration with State_” said John Meagher_ Vice President of Global Brand Marketing at Wrangler_ in a statement.
“This new collection is about more than just denim and bags; it_s about providing kids with the coolest_ freshest fits so they can show off their unique style and kick off the school year feeling confident and ready for anything.”
The Wrangler x State collection sees State mix its signature design approach to Wrangler_s iconic Western style_ applying its youthful modern sensibility to the range. The ten-piece capsule includes boys_ and girls_ trucker jackets in 100 percent cotton denim_ cut in a regular fit ideal for layering.
Details on the jackets include classic _W_ stitching_ dual chest and lower pockets_ and a co-branded rubber patch at the hem_ with sizes ranging from XS to XXL_ suitable for ages 4 to 14. The collection also includes four versions of State_s Kane backpack and four coordinating Rodgers lunchboxes_ designed to fit neatly inside the backpack. Both items cater to school and everyday adventures.
“We_re so excited to partner with Wrangler_ an iconic brand we_ve long admired_ to create a collection that celebrates individuality and self-expression_” said Jacq Tatelman_ State Co-Founder_ CEO_ and Creative Director_ in a statement. “With a shared commitment to quality and empowering the next generation_ we designed each piece to help kids feel confident_ capable_ and ready for whatever adventure comes next.”
The Wrangler x State collection is now available on wrangler.com and Statebags.com_ with prices ranging from 49.99 to 149.99 US dollars.
