Wrangler partners with Dr.Scholl's Shoes for limited-edition collection
Denim brand Wrangler has partnered with footwear label Dr.Scholl_s to develop a limited edition capsule collection.
Launching today_ March 24_ the collection reimagines five signature Dr.Scholl_s Shoes styles_ including the Original Sandal_ with a range of Wrangler-inspired colors and prints. The Dr. Scholl_s x Wrangler collection also includes a denim jacket with leather trims that bears the iconic “W” stitching.
“Dr. Scholl_s and Wrangler are two American heritage brands rooted in comfort and freedom of expression_” said Katie Moore_ vice president of design for Dr. Scholl_s Shoes_ in a statement. “This collab is the perfect combination of the iconic comfort Dr. Scholl_s is known for with Wrangler_s signature Western vibes.”
Inspired by their shared American legacy and Americana aesthetic_ the Dr. Scholl_s x Wrangler capsule collection has been designed with wearability and comfort in mind_ capitalising on the ongoing interest in Western-styled fashion.
“Featuring everything from nostalgic wood-soled sandals and clogs to fresh takes on the viral Time Off sneaker_ these styles perfectly capture what_s trending in fashion right now. Special touches like Western-inspired metallic buckles and rivets_ cow-printed calf hair_ perforated leathers_ and Wrangler denim fabrics make this a collab you can_t miss_” added Moore.
“Nostalgic footwear is having a massive moment in fashion right now_ and Dr. Scholl's is at the very center of that revival_” said Holly Wheeler_ vice president of global brand marketing at Kontoor Brands. “This partnership makes perfect sense right now because we're uniting two authentic heritage staples to create a head-to-toe look that feels deeply familiar_ yet incredibly relevant for today's consumers.”
The limited-edition Dr. Scholl_s x Wrangler collection is now available online at Wrangler.com and DrSchollsShoes.com_ with prices ranging from 89 and 199.99 dollars. The capsule collection builds on previous collaborations Wrangler has launched_ including collections with Happy Socks_ Avirex_ and Gant.