Willy Chavarria launches evergreen _Big Willy_ collection

American fashion designer Willy Chavarria has launched an evergreen diffusion line called _Big Willy_ to offer premium classics to a wider audience.

In a statement_ Chavarria said: “Big Willy is not an offshoot of the brand. It is an extension and the heart of what I do. This collection is rooted in the clothes we grew up in and the pieces we still rely on every day. The ones that move with us through work_ travel_ family_ love_ and survival.

“Big Willy takes those familiar forms and rebuilds them with intention: better materials_ refined construction_ and silhouettes shaped by years of lived experience and design discipline.”

First seen in Paris during his autumn/winter 2026 catwalk showcase_ the _Big Willy_ collection is infused with Chavarri_s “energy and humour_” offering khaki and black chinos_ matching workwear shirts_ bomber jackets_ and Sutton coach jackets_ all finished with the new _Big Willy_ logo.

Designed to offer Chavarria_s design codes as essentials without diluting its values_ the items feature convertible accents_ such as magnetic security tags that become pendants and removable sale labels_ which add cheeky details that are nods to familiar tropes of class and access.

Chavarria added: “I believe good design should not be reserved for a few. Big Willy is my commitment to making the Willy Chavarria design language available at a more democratic price point_ without sacrificing quality_ integrity_ or soul.

“Every garment reflects the same values that guide my runway collections: respect for the body_ attention to proportion_ and clothing that carries dignity.”