WGSN and Coloro name _Radiant Earth_ Colour of the Year for 2028

Trend platform WGSN_ together with its colour-dedicated sister company Coloro_ has selected Radiant Earth as Colour of the Year for 2028. The choice reflects what the forecasting agencies say will be a new period “defined by inspired resilience and flourishing”.

In this environment_ consumers are expected to prioritise thriving over survival_ rallying against the backdrop of prolonged global disruption. Radiant Earth therefore represents a much desired pivot towards “enduring stability”_ with the shade itself said to offer consumers reassurance as well as a “resolute path forward”.

The tone is an earthy and_ in some ways_ rustic neutral_ intended to mirror “the concept of afterglow”. WGSN suggests natural materials like ceramics and organic textiles as appropriate means of application_ though also underlines a versatility that enables the colour to inject warmth even into machined surfaces and sleek finishes.

Colour trends continue shift towards calming_ stable tones

In a statement_ Stephanie Barnscher_ senior colour forecaster at WGSN_ said: “In a world that often feels chaotic_ we're seeing a shift toward emotions like resilience and flourishing. Radiant Earth perfectly anchors this emotional mindset_ offering a grounded_ reliable neutral that fosters deep-seated trust. For brands_ this colour helps to create products and environments that feel both reassuringly nostalgic and confidently future-ready."

The choice of such a vibrant hue departs from a more neutral selection by Pantone for 2026. _Cloud Dancer__ an ethereal white described by the colour authority as an “empty canvas” to create space for newness_ was met with significant backlash upon its reveal_ with critics deeming the choice as tone-deaf and dystopian_ given the current political climate.

While a stark contrast to the more vivid Radiant Earth_ the two selections do maintain an ongoing trend within colour forecasting_ which has been defined by tones that look to usher in a new start and a sense of calm and stability for consumers.

This remains true in 2026_ for which WGSN selected _Transformative Teal_ as its leading hue_ another to hold calming and restorative properties while also aligning with the growing demand for ecological responsibility.