Wacoal launches a bra that flexes across six sizes

Wacoal America has unveiled the _Ever Flexing Underwire Bra__ a first-of-its-kind category-disrupting innovation engineered to flex across six traditional sizes_ as it looks to redefine bra fits “to support women through every life stage”.

The new bra has been designed in response to the realities of women's ever-changing bodies by adapting to changes in hormonal shifts_ pregnancy_ menopause and the effects of weight-loss medications.

“Rather than forcing women to adapt to a fixed size constantly_ this bra flexes with them_ delivering lasting comfort and a reliable fit through every phase of life_” explains Wacoal in the press release.

Miryha Fantegrossi_ senior vice president of merchandising and design at Wacoal America_ said in a statement: "With Ever Flexing_ we set out to design a bra that keeps up with women's lives. As women_ our bodies are ever flexing; even a change of just seven pounds can impact bra size. Our Ever Flexing bra adapts with you_ instead of forcing you to fit into a static size."

Key features of the _Ever Flexing_ bra include a proprietary flexible underwire that supports a range of cup sizes_ four-way stretch fabric for adaptive comfort and recovery_ a five-row stretch hook-and-eye closure for customisable adjustability_ and adjustable_ dual-position straps for a personalised fit.

Mitch Kauffman_ president and chief executive of Wacoal America_ added: "In 2025_ Wacoal America is celebrating our 40th anniversary. Throughout our journey_ our focus has always been to provide women with the highest quality and best-fitting bras to help them feel and look their best.

“Product innovation is a key part of that mission_ and the Ever Flexing bra is a bold example of how we're meeting the changing needs of today's woman."

The Ever Flexing Underwire Bra is currently available on Wacoal America_s website before rolling out to select department stores and speciality stores from August 11.