Vivobarefoot partners with NFL star to drive barefoot awareness
British footwear brand Vivobarefoot_ known as a leader in the barefoot (minimalist) shoe movement_ has announced a partnership with NFL American football wide receiver Mack Hollins to champion barefoot education and “foot freedom”.
The move marks Vivobarefoot_s first step into the world of professional sports as it looks to showcase how reclaiming natural movement begins with freeing your feet_ while redefining foot health in elite sport.
Hollins_ often dubbed as a “barefoot national treasure” as he trains and walks barefoot as a way to strengthen his feet_ improve balance_ and reconnect with the ground_ will work with Vivobarefoot_s chief executive and co-founder_ Galahad Clark_ to promote barefoot education_ challenge long-held assumptions around modern athletic footwear and raise awareness around the innovations of the footwear brand.
The collaborative partnership launches with a “strong educational angle_” explains the brand_ but will expand into a limited-edition product line with the NFL star in 2026_ which will embody the “spirit of athletic freedom_” designed for both performance and everyday life.
Commenting on the collaboration_ Hollins said in a statement: “As an athlete_ I have spent the majority of my career in some of the most restrictive footwear. My journey with barefoot living stemmed from an injury early in my career. But the benefits I have achieved since living this way have been immeasurable.
“I know how much of a game-changer foot health is to success on and off the field. I want athletes of all ages to feel comfortable to _Free The Feet_ and partnering with Vivo is allowing me to do just that!”
Clark added: “Partnering with athletes like Mack is incredibly meaningful to us because they remind the world of a powerful truth: even at the highest level of performance_ the body thrives on natural movement.
“When your feet are strong and free_ everything changes. Research shows that just six months of barefoot movement can increase foot strength by 60 percent. Stronger feet help the body rediscover its natural shape_ sensation_ and mobility. Together with Mack_ we_re showing that performance_ freedom_ and lifelong health all start from the ground up.”