Viktor&Rolf unveils collector Cinderella doll
Avant-garde luxury fashion house Viktor&Rolf has unveiled a limited-edition Cinderella doll in collaboration with Disney and Mattel.
Viktor&Rolf x Mattel x Disney Collector Cinderella Doll draws inspiration from the brand_s spring/summer 2019 couture collection with Cinderella dressed in a _I came_ I saw_ I left early_ slogan couture dress with bold tulle sleeves_ with glass high heels_ and a smartphone paused permanently at 11:59 p.m._ alluding to a modern Disney_s Cinderella “who writes her own rules”.
Viktor Horsting and Rolf Snoeren said in a statement: “We have a longstanding fascination with dolls. Already as children_ dolls functioned as ersatz runway fashion models that allowed us to dream and project our fashion fantasies into the world.
“A lot of our interest in dolls is connected with our childlike attraction to the mystery and glamour of fashion itself. This dreamy sense of wonder has never quite left us.”
The collaboration is part of Disney_s celebrations for Cinderella_s 75th anniversary to showcase the Disney princess as a fashion-forward muse for today_s global audience_ wearing “daring_ imaginative_ and unapologetically couture”.
Robert Best_ vice president of doll product design at Mattel_ said: “This collaboration with Disney Princess and Viktor&Rolf is a bold celebration of reinvention.
“By uniting Disney_s timeless storytelling with Viktor&Rolf_s avant-garde luxury fashion and Mattel_s legacy of design innovation_ we_ve created something far beyond a doll. It_s a statement piece_ a love letter to fashion_ fantasy_ and fearless creativity.”
The doll will be unveiled during Paris Fashion Week at Musée des Arts Décoratifs on January 21_ ahead of a limited-edition worldwide release in early spring. The launch will also be accompanied by a 30-minute documentary special_ _Disney Princess: Create Your World – Mattel and Viktor&Rolf__ sharing an exclusive_ behind-the-scenes look at the creative process. The show will debut on Hulu and ABC-owned platforms on March 24.
Paul Gitter_ executive vice president of global brand commercialisation at Disney Consumer Products_ added: “Our bold collaborations with leading brands continue to push the boundaries of Disney_s storytelling in fresh_ culturally relevant ways.
“This unique partnership with Viktor&Rolf and Mattel fuses contemporary fashion_ art_ and nostalgia to create an elevated_ one-of-a-kind collectible_ reimagining the essence of Disney Princesses through a modern_ fashion-forward lens.”
The Viktor&Rolf x Mattel x Disney Collector Cinderella Doll retails for 134 pounds / 125 US dollars and is available for pre-order via Viktor-rolf.com and MattelCreations.com.