Vestiaire Collective and Ganni launch a new resale service

Vestiaire Collective has signed a new partnership with the Copenhagen-based brand Ganni_ introducing a dedicated service that allows the brand's community to give its pre-loved items a new story.

Customers can now send their items from the brand directly through the Vestiaire Collective platform.

Once the items are reviewed and accepted_ sellers immediately receive a reward: a Ganni gift card_ topped up by the brand. This way_ they do not have to wait for their item to be sold.

This partnership marks the 13th addition to Vestiaire Collective's 'Resale as a Service' programme. It was launched in 2021 in response to growing demand from various luxury and designer brands seeking to integrate circularity into their business models.

"The programme creates a win-win ecosystem: brands and retailers can offer their customers a circular alternative to resell unwanted items_ typically in exchange for store credit_ while strengthening customer loyalty and relationships_" reads a note.

"At Vestiaire Collective_ we give every piece a new life. Through our new strategic collaboration with Ganni_ we want to democratise and empower our communities_ making it even easier to embrace circular fashion. Ganni and Vestiaire Collective share common values when it comes to innovation_ positive impact and desirability: together_ we can shape the future of fashion_" said Sophie Hersan_ co-founder and fashion director_ Vestiaire Collective.

“Together with Vestiaire Collective_ we offer our community a meaningful and responsible way to keep Ganni pieces in circulation. This partnership reflects our shared commitment to sustainability through innovative business models and the belief that meaningful change can only happen if we work together_” added Laura du Rusquec_ CEO of Ganni.