Venus Williams debuts Luar x Woolmark performance knit
Tennis legend Venus Williams made her US Open return in a groundbreaking knitted_ Merino wool performance kit_ designed by New York-based fashion brand Luar in partnership with Woolmark_ at an exhibition match with John McEnroe.
The collaboration showcases tennis looks_ which aim to demonstrate the versatility and functionality of Merino wool_ while challenging conventional expectations of both tenniswear and wool by bringing together high fashion_ elite sport_ and natural performance innovation.
Luar_ designed by Raul Lopez_ is a Woolmark licensee and was a finalist in the 2025 International Woolmark Prize. The custom tennis kit for Williams features two distinct looks and functional wool accessories_ designed to redefine what performance sportswear can look and feel like.
Look one is a black knitted Merino wool-rich mesh dress with pleated skirt_ crafted for on-court performance_ styled with a Luar unbutton track jacket_ while the second style is a beige Merino wool-rich two-piece knit skirt and top_ designed for off-court comfort and press appearances. Completing the collection is a water-resistant messenger bag crafted from 100 percent Optim wool_ combining utility with elevated design_ plus a wool hat and scrunchie.
Commenting on the collaboration_ Lopez said in a statement: “We will continue our commitment to wool because we see its strengths: tech_ versatility and legacy. It_s why Venus chose wool for her US Open kit - the fibre_s natural performance qualities make it ideal for athletes_ while its elegance translates seamlessly into fashion.
“Woolmark has been a key partner in our growth_ and wool remains a fabric of choice across our collections.”
John Roberts_ managing director at Woolmark_ added: “Merino wool is a natural high performer_ making it ideal for the demands of modern tennis. Seeing Venus Williams bring this outfit to life on the court proves what we_ve always known: Merino wool doesn_t just belong in performance wear - it excels in it.
“This collaboration with Luar shows what happens when innovation_ elegance and athleticism come together.”