Exclusive Insight: Unna unveils Hoka as its first collaborative partner

Swedish running brand Unna_ founded by designer John-Ruben Holtback_ has unveiled its first design collaboration with Hoka.

At the heart of the collaboration with the US running shoe specialist is a new version of the Hoka Speedgoat 2. This trail performance shoe has been reimagined by Unna with a blend of retro and modern aesthetics. Details such as the Unna slogan “Finish in a Good Place” on the toe caps_ with “GOOD” on the left and “PLACE” on the right_ and removable rubber caterpillars complete the look.

Holtback said: “I_m very happy we chose the Speedgoat 2. It_s been my go-to trail shoe for six years_ so it felt both personal and exciting to reinterpret it with Hoka. At Unna_ our vision is to inspire more people to move and feel good_ and that_s exactly what we wanted to represent with this shoe. I wanted to create something you can wear on the trails_ in the city_ and every day.”

The Unna x Hoka Speedgoat 2 will be available from September 12 in two colourways: Astral / Galaxy and Sea Ice / Cosmic Gray. It will retail for 170 US dollars in the Unna online shop and at London-based running retailer Knees Up. From September 19_ the collaboration will also be available in the Hoka online shop and at other retailers_ including Dover Street global couture and ready-to-wear landscape.