Under Armour partners with Unless to launch plastic-free_ regenerative sneakers
Sportswear giant Under Armour has partnered with Unless once more to launch three new zero-plastic_ regenerative sneaker styles.
Launched during New York City Climate Week_ the collaboration builds on the partnership between Under Armour and Unless_ which saw the two brands launch a plant-based_ regenerative collection of sportswear redesigned to decompose rather than pollute.
The Under Armour x Unless collection marks the first time that footwear from the regenerative fashion brand is made available through Under Armour. Underlining the brands_ shared focus on sustainable innovation_ all three sneakers are entirely plastic-free_ inspired by natural cycles_ and designed to safely return to the earth at the end of their life.
“These aren_t just sneakers - they give back more than they take_ embodying a new standard of innovation that works in harmony with nature. At UA_ we_re proud to use our platform to accelerate meaningful change and spotlight products that are as responsible as they are high-performing_” said Eric Leidtke_ Under Armour Executive Vice President of Brand Strategy_ in a statement.
Each sneaker in the collection_ including the Slab Town_ Govy_ and Seaside_ features a durable construction with clean lines and a skater-inspired aesthetic. Prices for the collection range from 119 to 159 US dollars.
To celebrate the collection launch_ Under Armour and Unless have teamed up with multi-disciplinary artist Nathaniel Russell_ whose distinctive hand-carved_ chain-stitched felt designs will feature on a limited run of Unless footwear and apparel_ exclusively available at Printemps_ New York City location.
The collection is now available on UnderArmour.com and at select retail partners like Printemps.



