Ted Baker launching activewear in November
British brand Ted Baker_ part of the Authentic Brands Group portfolio_ is launching into activewear_ as it continues its evolution into a full lifestyle brand.
Ted Baker Sport will launch on November 13 across the UK and Western Europe_ offering performance activewear for men and women targeting yoga_ training and tennis_ as well as wear beyond the gym.
In a statement_ Ted Baker said the offering aims to redefine sportswear by “blending innovative design_ functional performance_ and the brand_s signature British DNA_” while ensuring the brand continues its evolution to meet the needs “of the modern_ active consumer”.
Henry Stupp_ president_ EMEAI_ Authentic Brands Group_ said: “Ted Baker has always been synonymous with quality_ detail_ and personality. With Ted Baker Sport_ we_re bringing those values into a new space_ where movement and performance meet effortless style.”
The debut autumn/winter 2025 collection spans a full lifestyle-performance offering_ with pieces utilises Vapour Dry and Aeroflow technology_ with premium fabrics like nylon-elastane blends_ scuba knits_ and lightweight wovens with technical benefits such as stretch_ shape retention_ moisture management_ and thermal comfort.
As well as performance and functionality_ the pieces will also showcase Ted Baker_s signature craftsmanship and attention to detail_ as well as the British brand_s fashion-forward DNA with design details such as scalloped trims_ reflective detailing_ and print accents nod.
For women_ highlights include supportive yoga bras and sculpt leggings_ versatile layering pieces like studio sweatshirts and wrap cardigans_ and performance-driven tennis dresses and skorts in seasonal colours and prints.
In menswear_ hero pieces include performance tees_ woven shorts with hidden storage_ lightweight hybrid jackets_ and warm-up track separates that balance comfort with functionality.
Ted Baker Sport will be available direct from the brand_s website and select retail partners. Prices will range from 35 pounds for essentials to 250 pounds for outerwear.
