Team USA unveils Winter Olympic uniforms by Ralph Lauren
American designer brand Ralph Lauren has unveiled Team USA_s opening and closing ceremony uniforms for the Olympic and Paralympic Winter Games Milano Cortina 2026_ which kicks off on February 6.
The move marks Ralph Lauren_s 10th consecutive Olympic Games outfitting Team USA and highlights include a statement winter-white wool coat with heritage-inspired wooden toggles designed for the opening ceremony_ which will be teamed with an American flag intarsia wool turtleneck sweater and tailored wool trousers.
For the closing ceremony_ Team USA will be sporting a uniform that draws inspiration from vintage ski racing kits_ featuring a sporty and modern colour-blocked puffer jacket with Team USA graphics_ and a wool turtleneck sweater in a patriotic colour palette_ paired with crisp white utility pants.
Ralph Lauren adds that both looks are completed with red_ white and blue intarsia knit hats and mittens_ a leather belt and brown suede alpine boots with “spirited red laces” and that each piece has been manufactured in the US.
David Lauren_ chief branding and innovation officer at Ralph Lauren Corporation_ said in a statement: “Ralph Lauren has had the immense privilege of outfitting Team USA for nearly 20 years_ and the significance and sheer magnitude of dressing our nation_s incredible athletes – on the most dramatic stage in sport as they pursue their lifelong dreams - is an honour that never fades.
“Our design philosophy has always been about creating dreams and telling stories through style_ and these uniforms_ both timeless and modern_ reflect the passion_ optimism_ and relentless pursuit of excellence that embody the American spirit. With Milan_ one of the great fashion capitals as this year_s backdrop_ we sought to honour the city_s creative spirit while staying true to the enduring style that defines Ralph Lauren.”
Ralph Lauren marks 10th consecutive Olympic Games_ outfitting Team USA with new closing and opening ceremony uniforms
In addition to the uniforms_ Ralph Lauren has created a _Team USA Collection_ offering a range of apparel and accessories for men_ women_ and children “that reflects the sophisticated style and bold energy of the Winter Games”.
Anchored in a red_ white and blue palette_ the collection features sporty silhouettes with Team USA graphics_ including sweaters_ puffer jackets_ printed fleece outerwear_ heritage hockey-inspired silhouettes_ and an embroidered leather shearling jacket.
The Ralph Lauren Team USA Collection is available in select Ralph Lauren retail stores in the US_ alongside select department stores_ and online at Ralphlauren.com and TeamUSAShop.com. In Italy_ the collection will be exclusively available in Ralph Lauren retail stores in Milan and Rome and for a limited time at a special Ralph Lauren pop-up shop at the Rosapetra Hotel in Cortina during the Olympic Games.
Sarah Hirshland_ chief executive of the U.S. Olympic and Paralympic Committee_ added: “Excellence and determination define the U.S. Olympic and Paralympic teams_ and Ralph Lauren has been a great partner in elevating that story through timeless design_ a deep commitment to craftsmanship_ and a spirit of innovation that mirrors the ambition of Team USA.
“Their work has celebrated the identity of Team USA for almost two decades_ capturing the spirit of the athletes and giving them a great sense of pride as they represent the United States on the global stage.”
To celebrate the unveiling of the Team USA uniforms_ Ralph Lauren has tapped athletes to serve as brand ambassadors for the Milano Cortina Games and appear in its campaign. They include Alex Shibutani (figure skating)_ Brenna Huckaby (para snowboarding)_ Erin Jackson (speed skating)_ Evan Bates (figure skating)_ Hilary Knight (ice hockey)_ Jack Hughes (ice hockey)_ Jack Wallace (sled hockey)_ Jaelin Kauf (freestyle skiing)_ Jordan Stolz (speed skating)_ Madison Chock (figure skating)_ Maia Shibutani (figure skating)_ and Red Gerard (snowboarding).
Other fashion brands involved in the 2026 Winter Games include British brand Ben Sherman_ which is returning as the official ceremony wear supplier of Team GB_ while Canadian athleisure brand Lululemon is outfitting Team Canada with opening and closing Ceremonies_ as well as medal ceremonies_ media appearances_ travel days and daily life in the athlete village. In addition_ Italian luxury fashion brand Moncler is returning to the Winter Olympics as the official sponsor of the Brazil Olympic Committee and technical sponsor of the Brazilian Snow Sports Federation.
