Target to launch limited-edition collection with Woolrich

Target has partnered with luxury outdoor brand Woolrich to create a special limited edition capsule collection.

Launching October 18 in select stores and online_ the Woolrich x Target collection features over one hundred items spanning apparel_ accessories_ home_ gear_ food_ and beverage for women and men_ with prices starting at 2 dollars and many pieces under 40 dollars.

"Woolrich x Target is all about fashion meeting function to help consumers embrace the outdoors in style_" said Jill Sando_ executive vice president and chief merchandising officer_ apparel & accessories_ home and hardlines_ Target_ in a statement. “I love how Target and Woolrich have worked together to create something that's fun and affordable."

Woolrich_ "the original outdoor clothing company_" has equipped adventurers since 1830 with durable designs_ ranging from Arctic expeditions to contemporary streetwear. Target has built strong brand leadership through decades of strategic investment in owned brands and designer collaborations_ partnering with nearly 200 designers over the past 25 years.

The collection blends Woolrich's heritage with Target's fashion-forward approach_ drawing from Woolrich archives to incorporate original details_ prints_ and artwork. It includes reinvented classics alongside unique offerings such as an inflatable kayak_ binoculars_ mindfulness journals_ and home goods. Notably_ this marks Target's largest men's capsule in a limited-edition collection_ featuring key pieces like the Adult Printed Landscape Zip-Up Fleece Jacket.

"For nearly two centuries_ Woolrich has been synonymous with authentic American outdoor exploring_ crafting products built on a legacy of heritage_" said Heekyun Kim_ Woolrich's creative director_ in a statement. "This collaboration with Target represents an exciting opportunity to introduce our iconic designs_ like our legendary buffalo check_ to a new generation of explorers. We are proud to create a collection that honors our archives while making the Woolrich spirit of adventure accessible to all."

For the first time_ Target Circle 360 members receive exclusive early access to three items_ the Patchwork Plaid Throw Blanket_ Sheep Shaped Throw Pillow_ and Sheep Print Beanie_ on Target.com from October 14 to 16 while supplies last. These pieces are not part of the main collection.

To celebrate the launch_ Target debuts the "Adventure Is Wherever You Are" campaign_ shot in New York City_ while select stores feature dedicated Woolrich x Target shopping environments with buffalo check displays and textured designs.