Stple founder Hannah Dawson on redefining modern luxury ready-to-wear

There_s a new name on the British fashion scene_ Stple_ which is entering the market with a mission “to deliver elevated pieces that feel effortless yet intentional” by blending bold minimalism with wearable sophistication.

Founded by Hannah Dawson_ Stple aims to fill a gap for elevated basics that feel both luxury-driven and versatile for day wear_ utilising clean lines_ neutral palettes_ and subtle architectural detailing to empower women to create their own modern_ yet timeless_ luxury wardrobe.

“Style should empower_ not confine_” Dawson states. “With Stple_ I wanted to build a brand that captures the feeling of quiet confidence_ clothing that doesn_t shout for attention_ but speaks through its form_ quality_ and intention. Each piece is designed to live with you_ not just on you_ to move through seasons_ spaces_ and moods with ease.”

The brand_s inaugural collection draws inspiration from "architectural simplicity and urban energy" and includes refined ready-to-wear essentials_ such as outerwear_ knitwear_ and tailored separates_ alongside a curated accessories range designed to complement the core offerings.

Highlights include high-neck cashmere and wool knit cardigans with removable shoulder pads_ a clever hooded drape wool scarf that can elevate outerwear_ and tapered cashmere and wool knit joggers_ which can be worn separately or coordinated with a matching boxy-fit jumper with a lace trimmed collar and ribbed hems and cuffs.

Prices start at 150 pounds for the 100 percent silk twill scarf and go up to 895 pounds for a double-breasted wool coat.

“Stple stands not just as a wardrobe_ but as a philosophy: purposeful_ enduring_ and inherently effortless_” adds Dawson.

Hannah Dawson launches contemporary womenswear brand Stple

To find out more about her debut fashion brand_ FashionUnited spoke to Dawson about her background_ what inspired the launch of Stple_ her target audience_ and her plans for future categories and retail opportunities.

Can you share your background?

I_ve always been creatively driven. At school_ I studied art_ design_ and textiles_ then I went straight into retail_ working in a luxury boutique in Cheshire_ where I spent six years involved in buying.

I always knew I wanted to build my own brand; it was simply about finding the right moment. Over the last few years_ I saw a clear gap for luxury pieces that deliver exceptional quality without the inflated price point_ and that_s what ultimately pushed me to create Stple.

What inspired you to launch Stple?

Creating my own brand has always been an ambition. What motivated Stple was the desire to bridge the gap between beautifully made_ long-lasting pieces and a price point that feels considered rather than excessive.

With the debut collection_ I wanted to create pieces that interconnect and can be worn repeatedly and styled in multiple ways. A few years ago_ I felt there was a mindset of “one wear and done”_ but today people are buying more intentionally. They want items that are versatile_ timeless_ and worth investing in_ and that_s exactly where Stple sits.

How would you describe the aesthetic of Stple?

Classic_ timeless_ and influenced by the 90s.

Can you describe the inspiration behind your debut collection_ and what are your standout pieces?

My inspiration comes from everywhere: travelling_ social media_ people-watching_ conversations with friends_ and how I dress. As I_ve grown older_ my personal style has become more refined_ and as a mum_ I now prioritise pieces that can be worn time and time again_ giving an effortless_ comfortable_ and elevated feel.

For this collection_ the standout pieces are definitely the outerwear. The Double-Breasted Wool Coat in Navy and Grey Stripe_ and the Double-Breasted Cashmere and Wool Jacket in Tan are hero styles. I wanted them to feel luxurious_ warm_ and striking_ the kind of pieces that instantly pull a look together.

What would you say are Stple_s signature details?

Attention to detail is at the heart of the brand. Our buttons are custom embossed with the Stple logo_ our fabrics are premium blends_ for example_ our cashmere set is 30 percent cashmere and 70 percent wool_ and our outerwear is created using 100 percent wool or 95 percent wool with 5 percent cashmere.

Even our packaging reflects the same luxury feel; we wanted the unboxing experience to echo the premium quality of the garments.

Who is the target audience for Stple?

Stple is designed for every woman. If the pieces make you feel confident and comfortable_ then Stple is for you.

What can we expect from Stple moving forward for SS26 and beyond?

For SS26_ you can expect new categories_ including dresses_ as well as the introduction of lighter fabrics such as linen and silk. We_re also exploring fresh colourways like white and beige.

We would love to establish an in-store presence in the future_ but it_s important that the retail environment aligns with our brand values. Any physical expansion needs to feel natural and authentic.

What have been the biggest challenge to date with launching your own label?

Time management. Ensuring every detail is executed properly_ on schedule_ and to the standard I expect. I_m naturally organised and like things to run smoothly_ so that has helped. Fortunately_ we haven_t faced any major challenges so far.

Are there plans for wholesale_ stores_ or concessions in the future of the brand?

Hopefully_ as long as it feels like the right partnership. I don_t want to rush into wholesale or physical retail simply because the opportunity arises. Any stockist or concession would need to truly understand Stple_ our ethos_ and our long-term vision. It has to be a considered_ organic step.

Stple's debut collection is available online via stplewardrobe.com_ with international shipping and region-based pricing in place.