StockX: Asics maintains top spot_ Labubu breaks records

Both storied brands and emerging names were winning over customers during the first half of the year_ according to StockX_s latest _Big Facts: Brands Making Moves_ report. “From the Labubu phenomenon to up-and-comers like Bravest Studios_ there_s great energy in the secondary market right now_” the resale platform_s CEO_ Greg Schwartz said on the data.

In the way of _Brands on the Rise__ Asics maintained the top spot on StockX_s fastest-growing sneaker brand list for the second consecutive year_ seeing a continued trade growth of 71 percent year-over-year. This was followed by Mihara Yasuhiro_ which saw an increase of 63 percent_ and Salomon_ which returned to the list with a growth of 53 percent.

StockX cited the resurgence of the brand_s XT-6 and XT-Whisper silhouettes as the cause of its return_ bolstered by notable collaborations with Sandy Liang and Kith. Asics_ Gel-NYC model also enjoyed a notable uptick in performance_ with trade increasing 167 percent over the half year period. Nike_ meanwhile_ reintroduced its Total 90 3 shoe in March 2025 and_ in the four months that followed_ StockX saw nearly 7_500 of sales.

For shoes_ Clarks was deemed among the winners of the category_ with growth amounting to 58 percent_ up from 13 percent at the end of 2024. Akin to Salomon_ collaborations were a driving factor for the British brand_ with Martine Rose and Oasis_ Liam Gallagher among its partners. Bravest Studios was also named among StockX_s fastest-growing shoe brands_ reporting an increase in trades of 32 percent. Timberland topped the list in trade growth_ with sales increasing 123 percent.

Cactus Plant Flea Market came out on top for apparel thanks to what StockX said was “an ongoing obsession with jerseys”_ which helped the brand secure YoY growth of 328 percent. This was followed by Fear of God_ which welcomed a 163 percent growth_ and Juice WRLD_ the brand by the late rapper of the same name that saw trade rise 144 percent.

Meanwhile_ Pop Mart_s viral hit_ the Labubu_ continued its reign as the best-selling collectible on StockX_ a position it has been in since October 2024. The accessory was searched for 2.4 million times on the platform for the first six months of the year_ making it one of the top 10 most popular search terms. Sales for the fluffy critter doubled in June 2025 compared to January_ and continued to rise into July_ breaking its own sales record.