StockX 2025 Trends: Asics remains market leader_ football jerseys and coveted collabs dominate
The latest quarterly trend report by resale platform StockX has seen Asics retain the position of leading brand in the market. In _Big Facts: 2025 Trends__ which covers data over the quarter July 1 to September 30_ as well as for the year to October_ StockX said Asics_ growth continued_ with quarterly sales for the footwear brand growing 45 percent year-over-year. Its Gel-1130 in black/pure silver also currently holds the top spot as 2025_s best-selling sneaker on the platform.
Asics_ ability to maintain its leading position reflects a wider shift in the market that has seen running brands once considered niche now dominate attention among resale. Such brands have therefore welcomed strong growth over the reporting period. Brooks_ for example_ saw a 1_508 percent uptick in sales_ while Saucony sales rose 38 percent and Mizuno_s rose 148 percent_ each setting new records on StockX.
In the way of specific sports_ the rising popularity of performance basketball was reflected in this year_s best-selling products. The Nike Ja 3 became Nike_s leading new silhouette_ followed by A_ja Wilson_s A_One. Converse Shai 001_ the shoe associated with Shai Gilgeous-Alexaner_ gave Converse its biggest sales month on StockX since 2022. However_ it was the Nike Kobe 6 Protro that is currently out on top as the overall leading basketball model in 2025_ with sales increasing over 100 percent compared to last year.
Other dominating products were football jerseys_ which had a strong year as they continued to shift from fanwear to closet staples. Nike and Adidas were leading brands in this field_ Nike just ahead with its Paris Saint-Germain PSG Fourth Jersey. Celebrity collaborations also aided performance. Travis Scott_s Nike x FC Barcelona jerseys took up two spots in the top 10_ as did Adidas_ jersey-inspired merchandise for Oasis_ which embarked on a reunion tour this year.
Travis Scott_s FC Barcelona jersey also became the highest priced collaborative apparel item on StockX between January and October_ coming in at an average resale price of 877 dollars. This was followed by the Supreme Spongebob Squarepants Jeff Hamilton Racing Jacket_ valued at an average of 619 dollars_ and the Nike x Takashi Murakami x MLB World Tour Tokyo Series 2025 Dodgers jersey_ at a resale price of 574 dollars.
In the way of footwear trends_ StockX noted a prevalence of slim silhouettes_ a style that it says every major brand has embraced throughout 2025. The performance of items like the New Balance 204L and Nike_s Total 90 3 demonstrated the trend_s impact_ StockX noted. This was only further emphasised by the rise of Mary Jane and ballet-inspired sneakers_ such as the Samba Jane_ Adidas_ best-selling model of the year; Nike_s Air Rift_ for which sales were up 21 percent YoY; and Adidas_ Bad Bunny-endorsed Ballerina_ which was the label_s third top selling new model.