Sofia Richie Grainge launches own brand under Revolve

Social media personality and entrepreneur Sofia Richie Grainge has launched her first fashion brand as part of the Revolve Group portfolio. Dubbed _SRG__ the label intends to be reflective of the star_s personal approach to fashion.

Online_ Richie Grainge has established herself as one of the trailblazers of the _Quiet Luxury_ trend_ embodying an aesthetic that is often considered both polished and timeless_ defined by pared back_ high-quality garments.

SRG looks to mirror this style through ready-to-wear staples_ such as suiting_ silk shirting and versatile dresses. The collection itself_ priced between 250 and 1_850 dollars_ follows a neutral colour palette_ further underlining its wearability.

Speaking on the label_ Richie Grainge said: “I wanted to create a brand people return to season after season_ with pieces built on quality and created for longevity.”

On the partnership with Revolve_ Richie Grainge stated that the collaboration “felt natural”_ adding that “their expertise_ community and platform make them the perfect home to share my vision and bring SRG to a wider audience”.

For Revolve_ the launch of SRG builds on its in-house brand portfolio. Richie Grainge herself_ described to be serving as a “cultural tastemaker”_ worked in close partnership with the group's design team to bring her label to life.

In a statement_ Revolve Group chief brand officer_ Raissa Gerona_ said: “This partnership marks a new era for Revolve - one that expands our offerings while continuing to push boundaries and deliver the trends our community loves.

“From its clean lines to its classic silhouettes and refined craftsmanship_ SRG is a celebration of modern femininity.”