Sloggi expands reach in the UK with Matalan deal

Comfort-first underwear and bodywear brand Sloggi is expanding its reach in the UK with a wholesale deal that will launch key collections across 20 Matalan stores.

Sloggi will be selling its signature collections_ including Basic+_ which offers super soft fabrications across maxi_ tai and midi styles with smooth seams; GO Crush_ designed for daily comfort_ featuring hipster_ high-leg and shorts; and Double Comfort_ the brand_s bestselling range to date_ which offers maxi_ short and tai briefs_ as well as bralette top designs made from eco-certified organic cotton.

The Sloggi products will be available at Matalan stores_ including Liverpool_ Southend_ Colchester and Bristol.

Lizzie McMillan_ head of sales UK and EIRE at Sloggi_ said in a statement: “This marks an exciting milestone as we bring our comfort-first underwear to even more customers. Launching with Matalan allows us to expand our reach and showcase the Sloggi brand in a new and accessible way.

“This is only the beginning - our presence in the UK is set to grow significantly in the months ahead. We_re committed to making Sloggi a staple in wardrobes nationwide and look forward to what_s next on this journey.”

Michelle Norton_ head of brands at Matalan_ added: “We_re on a mission to expand the range of choice we offer customers_ and so we_re delighted to launch Sloggi into select stores – a brand that shares our focus on quality_ comfort and everyday ease_ all at great value.”