Skims to venture into live entertainment for the holiday season

Kim Kardashian is to host a shoppable holiday livestream event on her own TikTok channel for her solutions-oriented lifestyle and apparel brand Skims for the holiday season.

The move will see Kardashian_ co-founder and chief creative officer of Skims_ teaming up with OBB Media_ the next-gen studio behind _A Nonsense Christmas with Sabrina Carpenter_ for Netflix and IShowSpeed's hit series _Speed Goes Pro_ to host _Kimsmas Live!__ a festive_ 45-minute holiday livestream event.

The special shoppable livestream will take place on December 3 at 6:30pm PT / 9:30pm ET on TikTok and will draw inspiration from classic holiday variety shows_ spotlighting Kardashian_s favourite holiday tips and Skims collections_ including one-of-a-kind bundles and exclusive holiday deals. The showcase will also feature surprise celebrity guests and “additional festive moments”.

“Kimsmas Live! is about celebrating the holidays in a fun_ creative_ real-time moment with my community_” said Kardashian in a statement. “We_ve put together something special - surprises_ festive moments_ exclusive deals_ giveaways_ and bundles you can only experience in the livestream. I can_t wait for everyone to tune in.”

The initiative comes following a milestone year for Skims_ which has continued its global retail expansion and strengthened its category launches across underwear_ apparel_ loungewear and menswear_ as well as launching its first women-first activewear and performance line with NikeSkims and deepening its ties to sport with a new partnership with League One Volleyball (LOVB) in the US.

Jens Grede_ co-founder and chief executive at Skims_ added: “Kimsmas Live! is an opportunity for us to deepen the way we engage our customers. Livestreaming allows us to meet our community where they already are_ in real time_ and partnering with OBB Media and TikTok lets us build an experience that_s both entertaining and highly shoppable for the holiday season.”