Skims introduces kidswear with The North Face
Skims_ the shapewear_ underwear and swimwear brand co-founded by Kim Kardashian and Jens Grede_ has expanded its collaboration with outdoor brand The North Face to include its first-ever kidswear assortment.
The debut of The North Face x Skims limited-edition winter collection last year saw most of its pieces selling out within 20 minutes_ and for the holiday season_ the collaboration is back with an expanded line-up of silhouettes and functional accessories_ as well as childrenswear.
The collection_ which launches on December 9_ will combine The North Face_s technical innovations and expertise in ski and snowboard apparel with Skims_ signature fit and design approach to deliver “elevated winter essentials in bold_ seasonal colourways”.
This includes new and returning silhouettes_ delivering “comfort_ style_ and functionality” across outerwear_ contouring base layers_ and versatile separates_ crafted from advanced performance fabrics and designed to “move with the body_” to provide "seamless performance in cold-weather conditions".
Commenting on the collaboration_ Kardashian_ co-founder and chief creative officer of Skims_ said in a statement: “With this new collection_ we wanted to continue pushing the boundaries of what winterwear can look and feel like. Every detail_ from the fabrics to the silhouettes_ was designed to merge functionality with the sleek_ modern aesthetic that defines Skims.
“Family is such a big part of my life_ so I_m especially excited to introduce kidswear this season and continue expanding our offerings for everyone.”
David Whetstone_ director of design_ global collaborations and energy at The North Face_ added: “Building on last winter_s collaboration with Skims_ this second season further solidifies our collective proposition_ integrating best-in-class technical innovation_ design excellence_ and a clear point of view on fit.
“Each piece leverages our on-mountain expertise and integrates Skims_ focus on form and aesthetic_ shifting the expectation of what performance gear can be.”
The North Face x Skims collection will be available to shop on both companies_ e-commerce sites and retail stores_ along with other select luxury retail locations_ from December 9. The collection offers a range of pieces available in sizes XXS - 3XL_ 0-24 Months_ 2T-7T_ and prices ranging from 55 to 800 US dollars.
