ShopGoodwill.com to bring thrift to the catwalk at NYFW

ShopGoodwill.com_ the e-commerce auction platform created_ owned_ and operated by the Goodwill non-profit organisation_ is teaming up with fashion designer Evan Hirsch to bring thrifted Goodwill treasures to the catwalk during New York Fashion Week for the first time.

Hirsch_ known for his viral transforming dresses and sustainable approach to fashion_ will create more than 20 one-of-a-kind looks for the catwalk_ made entirely from garments sourced through ShopGoodwill.com and local Goodwill stores_ themed around the concept of “found opulence”.

Each look will be accompanied by a dedicated social media video_ designed to amplify the message of sustainable fashion to millions of followers and showcasing the behind-the-scenes process of transforming and refreshing these garments.

Following the show on September 13 at New York_s 3 West Club_ 15 of the designs will be auctioned exclusively on ShopGoodwill.com_ with proceeds supporting Goodwill_s mission-driven workforce development programmes.

George Burt_ chief operating officer at ShopGoodwill.com_ said in a statement: “This collaboration is a powerful expression of what ShopGoodwill.com and the entire Goodwill Industries network stands for - transformation.

“Evan_s artistry and passion for upcycling align perfectly with our mission to help people transform their lives through the power of work. By bringing Goodwill and thrifted looks to the biggest fashion stage in the country_ we hope more people with embrace resale and choose to shop where their purchases power purpose.”

The catwalk showcase is part of a year-long partnership_ where Hirsch will also serve as ShopGoodwill.com_s _Resident Fashion Expert__ contributing thought leadership_ participating in national media opportunities_ and curating thrifted treasures.