Runway 7 NYFW highlights Latin American designers
Buenos Aires - From September 10 to 14_ Runway 7 held its ninth edition during New York Fashion Week at Sony Hall_ featuring over 130 designers. The event brought together 28 Latin American brands from countries like Argentina_ Mexico_ and Colombia_ as well as international offerings from Japan_ the UK_ and Portugal. Over five days_ the runway shows highlighted a range of fashion_ from ready-to-wear to couture.
The event_ which drew an audience of more than 10_000 attendees_ emphasised inclusivity and sustainability by featuring a mix of emerging and luxury brands. The social component was also a central theme with the third season of
Project Lab Coat_ an initiative aimed at raising awareness about various diseases. This season_s campaign focused on Lyme disease_ with US organizations_ doctors_ patients_ and entertainers participating in the cause.
Argentinian brands highlights
The brand Beyond made its debut at New York Fashion Week with a collection that was more than just clothing; it was a statement of principles. Each garment was designed with a sense of strength and urgency_ featuring bold silhouettes_ intense graphics_ and striking textures. The collection's aesthetic is built on contrasts_ such as light and dark_ romanticism and detachment_ and mysticism and urban rawness. The pieces are meant to be worn_ but also designed to be impossible to ignore.
The Latin Attitude collection from Deserve Urban features a color palette of black_ bone_ steel gray_ clay red_ and classic blue denim. The garments are crafted from a variety of materials_ including robust cottons_ worn denim_ and flowing synthetic fabrics_ as well as exclusive textile developments. The collection is designed to capture the energy and creativity of Latin youth from a minimalist and conceptual perspective.
The collection features key pieces such as gabardine trousers with pleats and strategic zips_ as well as polos and jumpers with mixed textures. The color palette includes classic tones like black_ grey_ and denim blue_ along with intense reds and exclusively developed fabrics.
Designer Paolina Cattorini presented the capsule collection “Legacy & Inheritance_” which celebrates cultural heritage and craftsmanship. The collection_ inspired by Latin American cultures and ancestral wisdom_ combines Eastern and Western aesthetics. It features enveloping silhouettes_ exclusive textiles_ and handcrafted finishes that tell the emotional and social stories behind each garment.
The brand's latest collection is not just about design; it also reflects a strong social and environmental commitment. The brand works with NGOs and institutions in Argentina on educational programs_ hires regional artisans_ donates fabric scraps to community centers_ and promotes zero-waste production practices.
Between 2022 and 2025_ Camila Sanchez Depino developed the Crisol collection_ which pays homage to both industry and its absence. The collection_ with 13 proposals_ explores the connection between craftsmanship_ memory_ and desire_ and it reflects on themes of transformation and resilience in a post-industrial context.
The collection is structured around two conceptual themes. The first is Origen_ which features cotton garments with goldsmithing appliqués and reused denim. These pieces are designed to evoke the beginnings of material culture and the value of handcrafted goods. The second theme is Fuerza & Movimiento_ which is constructed from fabrics that have been stored for years_ serving as a metaphor for slow accumulation and the power of rescuing discarded materials.
Tokyoba's SS25 collection_ Echoes of Nostalgia_ is inspired by the emotional influence of the past on contemporary identity. The collection combines the pop aesthetic of the early 2000s with futuristic streetwear_ reinterpreting an era defined by digital culture_ teen idols_ and the rise of major fashion capitals.
The silhouettes in the collection blend different materials like denim_ knitwear_ and synthetic and genuine leather_ striking a balance between nostalgia and modernity. The color palette centers on denim_ accented with soft pinks to evoke a playful_ feminine_ and pop aesthetic of the era.
Through his brand_ Enflame_ Felipe Fontana has established connections with influential figures and companies with a global reach. Fontana's entrepreneurial spirit is driven by a desire to represent his country internationally and make a significant contribution to his local community. He hopes to inspire a new generation of Argentinian entrepreneurs to trust their instincts_ embrace change_ and create their own space in the fashion world.
Blanc Blanc_s latest offering celebrates authenticity and timeless elegance through soft_ neutral silhouettes designed to adapt to the rhythm of modern life. Each garment is designed to be easily combined and layered to accompany everyday movement.
The brand's work relies on high-quality materials_ such as natural silk_ organic cotton and lightweight tailoring fabrics_ ethically produced in Argentina.
The Raíces collection by Paso Colorado celebrates authenticity and craftsmanship through the natural beauty of leather_ a material that reflects Argentina_s cultural heritage and rural life. Inspired by the tranquillity of the countryside and the designer_s personal roots_ each garment conveys a sense of belonging and connection to the land through textures_ shapes and flowing silhouettes.
The collection combines artisanal tradition with contemporary design_ using a palette of earthy colours that evoke serenity and rootedness.
9 MM_s collection focuses on anti-establishment attitude and individuality_ inviting wearers to challenge stereotypes and express their identity through everyday fashion.
With a palette dominated by blacks and greys_ the garments stand out for their bold silhouettes and combinations. Accessories such as chains_ metal studs_ carabiners and zips add texture and marked contrasts.
As Creative Director of Tivoglio_ Jacqueline Leoncini has redefined the brand with collections designed for daring women who break with conventions. Her work stands out for its diverse silhouettes and innovative use of unconventional fabrics_ celebrating individuality. Tivoglio combines ready-to-wear fashion and women's footwear_ highlighting femininity with textures such as glitter_ embroidery and transparencies_ achieving pieces with a strong style impact.
Designer Octavio Gelardi presented the Indiff Collection. This collection reflects the influence of music_ cinema and the artists he admires. His limited-edition designs_ with an underground aesthetic_ have allowed him to dress prominent Argentinian trap artists such as C.R.O_ Lit Killah and Dillom.
