Roka London expands into resale via Continue

Recycled bag brand Roka London has announced the launch of its own resale platform_ designed in partnership with Continue_ a provider in resale technology.

The marketplace_ which is accessible directly via the brand_s existing e-commerce site_ enables customers to both buy and sell authenticated Roka London items as a means of extending the life of the brand_s products.

Using Continue_s technology_ Roka said its new platform “delivers a seamless experience” for customers to rehome their Roka bags.

According to co-founder of Roka London_ Emma Katz_ the launch of the marketplace underlines and solidifies the brand_s continued commitment to sustainability as one of its core values.

“We design bags to last_ so it only felt natural to offer a way for them to be loved by someone new_” Katz said. “Resale isn_t just a trend_ but is the future of fashion_ and we_re proud to be part of that movement and extend every journey.”

Continue has already worked with a number of small-to-medium British brands in the launch of similar circular services_ with the likes of Wyse_ Motal and Scamp & Dude among its clients.

Co-founder of the company_ Lydia Hartley_ said this latest partnership with Roka London “invites customers to continue the journey of their bag by passing it on to someone new in the community”.

“Whether it_s been to school_ on travels_ or through everyday adventures_ every Roka London bag carries a story worth sharing. Together_ we_re making it easy to keep those stories going_” Hartley added.