Robyn Lynch reimagines Guinness Storehouse uniforms
London-based Irish menswear designer Robyn Lynch has redesigned the uniforms for the Guinness Storehouse attraction in Dublin_ which tells the story of one of Ireland_s most loved brands_ Guinness.
The brand-new uniform celebrates the attraction's 25th anniversary_ drawing inspiration from traditional workwear_ constructed from denim and finished with garment-dyed and laser-etched detailing_ featuring subtle nods to the brand's heritage_ such as the Guinness harp appearing as a recurring motif throughout.
Lynch_ who is renowned for using her Irish heritage as the base of the brand's ethos and inspiration_ has produced a practical and modern uniform that brings together heritage_ functionality_ and contemporary Irish design.
Highlights include organic cotton T-shirts featuring reflective embroidered harps_ a signature detail from Lynch_s core collections_ while knitwear_ produced in Ireland_ provides “both comfort and a sense of national craftsmanship_” and completing the look is an apron that has been featuring screen printed using a gradient technique that mirrors the settling of a pint_ blending hues of rich browns and deep blacks in a symbolic expression of the Guinness pour.
A separate look for the Guinness Connoisseur Team draws directly from the Guinness archival brewery lab coats_ reimagined as an off-white_ short-sleeve cotton workwear shirt_ with reflective harp embroidery designed to interact with photography_ while team leaders on a softer_ refined silhouette with tailored wool pieces in a calm neutral palette_ with tonal embroidered logos and subtle textural details.
Catherine Keegan_ Diageo Irish brand homes head of innovation and employee engagement_ said in a statement: "We are thrilled to unveil the new team uniforms designed by Irish designer Robyn Lynch to mark the 25th anniversary of the Guinness Storehouse. Partnering with the incredibly talented Robyn Lynch_ this initiative honours our history but also underscores our proud commitment to fostering creative partnerships.
“Robyn's unique vision_ deeply rooted in Irish culture and inspired by the rich heritage found within the Guinness Archives_ brings a modern_ stylish_ and authentically Irish aesthetic to our team uniform.”
To commemorate the 25th anniversary of the Guinness Storehouse_ Lynch will also release a limited-edition hoodie and T-shirt_ featuring iconic Guinness motifs_ reimagined through mixed media applications_ combining traditional screen printing on premium heavy cotton with reflective embroidery. These exclusive pieces will be available in-store at the Guinness Storehouse.
