Reprimo makes US debut exclusively at JD Sports
Manchester-based men_s activewear brand Reprimo_ worn by elite athletes in the UFC_ boxing and Hyrox_ is making its US debut this month_ exclusively at JD Sports with a capsule collection “shaped by American consumer insights”.
Found in August 2023 by Tom Jones_ a former golfer who was global sales director at Hoodrich_ helping the streetwear brand from Birmingham scale into 28 international markets. His vision for Reprimo draws on his experience as a professional athlete and brand builder_ combining sport insight with global fashion expertise_ to blend elite-level performance with everyday streetwear appeal_ offering styles using cutting-edge motion science and sweat-control technology_ such as sweat-wicking compression tops worn by UFC fighters to tapered joggers designed to match the latest sneaker drops.
For the brand_ rooted in the sport-rich culture of the UK_s North West cities_ such as Manchester and Liverpool_ Jones states in the press release that the US has been an “ambition from the start” and a market he knows well from his time at Hoodrich.
Reprimo will debut in 30 JD Sports stores across the US_ including hero locations in Philadelphia_ Washington DC_ Baltimore_ Texas and New York_ before rolling out to 65 stores in Q4_ and 100 stores by Q1 2026. The launch will also drop online at Jdsports.com and direct from Reprimo.com.
Reprimo expanding into the US market with a dedicated collection with JD Sports
The activewear brand has developed an exclusive collection targeting the US market_ which taps into a growing demand for compression wear that works just as well on the street as it does in the gym_ “delivering performance without sacrificing style”.
Reprimo_s products_ which are tested by elite athletes_ are built to make that transition seamlessly from the gym to the road_ and are designed with outfit coordination in mind_ as well as to align with “upcoming sneaker drops from the leading footwear brands”.
The US collection will offer a performance base layer balaclava hoodie_ a performance base layer pant_ a cirrus jacket_ a flight windbreaker and flight pants_ as well as a performance base layer t-shirt_ and the motion hoodie and jogger.
Commenting on the US expansion and collection_ Jones_ founder and chief executive of Reprimo_ said in a statement: “Reprimo was built off conversations in gyms with elite athletes_ solving problems they told us no one else was fixing. We pressure test every fabric_ every fit_ and every stitch. If it won_t survive six heavy sessions every week in an elite fight camp_ and just as many_ it doesn_t get made.
“There_s a large group who wants high-performance products but doesn_t want to compromise on how it looks. It_s about being just as happy in an intense training session as you are when wearing it to and from the gym.”
The US expansion follows Reprimo's growth from a direct-to-consumer start-up in the UK to a retail partner of JD Sports_ stocking its collections in its stores across the UK and Ireland. In its second year of trading_ the brand reported a 400 percent year-over-year growth_ which is projected to double again in 2026.
Matt Roberts_ vice president of divisional merchandise at JD Sports USA_ added: “JD is at the centre of youth culture in every corner of the globe. Our vision and mission statement is defined as _Connect Globally_ Inspire Locally_ Empower Individually_.
“We_ve seen Reprimo_s impressive growth and how well people have responded to it_ both in the gym and on the street back in the UK and Ireland. There isn_t anyone else in this space - it_s unique luxury streetwear that performs in the gym.
“In our constant strive to obsess the consumer across the globe_ we identified a pocket of the USA where we saw a big opportunity for Reprimo to come into a crowded market_ disrupt the sector and offer the consumer something they didn_t know existed but knew they needed.”