Reebok unveils _Clueless_ sneaker capsule collection
Sportswear brand Reebok has teamed up with Paramount Consumer Products to launch a capsule sneaker collection to celebrate the 30th anniversary of the teen comedy film _Clueless_.
The _Reebok x Clueless_ collaboration honours the film_s legacy through a footwear collection with sneakers featuring yellow plaid and pink detailing_ paying tribute to the film_s unforgettable characters and outfits.
The collection reimagines the Reebok _Campio Extra_ platform sneaker with yellow and black plaid in addition to pink side stripes and leopard-printed sock liners_ and the _Club C 85_ in a nod to the film_s trip Cher_ Dionne_ and Tai_ with customisable laces and charm accessories_ including a pink pom-pom_ reminiscent of Cher_s fluffy pen_ and a pearl lace-lock.
Carmen Hardaway_ director of Reebok classics footwear_ energy collaborations and social impact_ said in a statement: “Clueless is as influential today as it was in 1995. We wanted to create a collection that honours the film_s lasting footprint on fashion and pop culture_ while also giving fans something they can truly wear and love_ featuring two of our most timeless silhouettes.
“Like Clueless_ which continues to transcend time_ Reebok Classics have always had a pulse on style and cultural influence. These designs are all about confidence_ fun and making a statement_ just like Cher and her crew.”
The _Reebok x Clueless_ collection launches globally on August 29 on Reebok.com and at select retailers.





