Reebok taps Karol G to usher in a new era of Reebok Classics
Sportswear brand Reebok has signed a multi-year partnership with Grammy-winning global recording artist Karol G_ born Carolina Giraldo Navarro_ as it looks to reintroduce its Reebok Classics collection for “a new era”.
In a statement_ Reebok said that Karol G would be its newest global brand ambassador_ fronting its storytelling_ content_ and upcoming global activations_ starting with being the star of its new _Born Classic. Worn for Life._ campaign.
In addition_ the Colombian singer will also work with Reebok to co-design an exclusive collection_ expanding Reebok's vision for Classics with footwear and apparel offerings inspired by "her style_ story_ and global influence".
Todd Krinsky_ chief executive of Reebok_ said: “_Born Classic. Worn for Life._ celebrates the enduring influence of Reebok Classics_ connecting the brand_s heritage in footwear excellence with icons from past and present.
“With Karol at the forefront_ we_re redefining how a new generation experiences the legacy of Reebok Classics through individuality_ confidence_ and style.”
To celebrate Karol G joining the Reebok family_ the singer stars in a campaign film_ shot by Renell Medrano_ recreating Reebok_s most iconic moments from the women who inspired generations_ from Princess Diana_s effortless style to Jane Fonda_s studio workouts and Cybill Shepherd_s cinematic elegance.
The campaign platform will also feature rising male and female talent from key cities across the globe_ championing how Reebok style comes to life from New York City to London_ Berlin_ and beyond.
Karol G added: “I_ve been wearing Reeboks for as long as I can remember_ so becoming a global brand ambassador feels like a full-circle moment.
“Reebok Classics have a rich foundation and heritage in style_ which is really important to me when it comes to fashion_ and I love that I_ll get to be part of the brand_s story and show the world how I take Reebok with me wherever I go.”
The news comes as Reebok is set to relaunch its Classics collection for spring/summer 2026 on February 18 with sneakers in garment leather offered in unisex and women_s-only styles. The collection will include the Workout Plus_ Freestyle Lo_ Club C 85_ and Classic Leather sneaker models. Retail prices range between 75 and 85 US dollars.
Following that drop_ the brand stated that Reebok Classics will continue to launch in a variety of colourways and model iterations with a focus on both today_s top trends and heritage designs.