Reebok signs long-term deal for eyewear in Brazil

Authentic Brands Group (Authentic)_ the global brand development_ marketing and entertainment platform_ which owns sportswear brand Reebok_ has signed a licensing agreement with RobSol Indústria Óptica to design_ manufacture_ and distribute Reebok sunglasses_ optical frames_ eyewear accessories_ and swim goggles throughout the region.

The new Reebok eyewear line will launch nationwide from November 24 with 22 initial styles_ featuring sport-inspired designs “with everyday wearability_” offering frames engineered and crafted with premium materials to reflect "Reebok_s commitment to quality and performance".

This will be followed up with a full collection rollout by March 2026 through major optical chains_ key distributors_ and select e-commerce partners.

Bruno Pedroso_ head of Brazil at Authentic_ owner of Reebok_ said in a statement: "This partnership marks an exciting milestone as we continue to grow Reebok_s presence in Brazil through high-quality_ locally relevant products.

“RobSol_s expertise in optical manufacturing and deep understanding of the Brazilian consumer make them the ideal partner to bring Reebok_s eyewear vision to life. Together_ we_re delivering designs that balance performance_ innovation_ and style.”

Zhao Fengdi_ chief executive at RobSol Indústria Óptica_ added: "We are proud to partner with Authentic to introduce Reebok Eyewear to the Brazilian market. Our shared focus on excellence and innovation ensures that consumers will have access to eyewear that reflects both RobSol_s craftsmanship and Reebok_s sport-inspired heritage.”