Rebecca Minkoff unveils exclusive apparel line for QVC

New York-based designer brand Rebecca Minkoff is launching a capsule collection exclusively created for live social shopping brand QVC.

The RM Studio x Rebecca Minkoff apparel line will premiere on QVC on September 5_ offering a collection that is “true to Minkoff_s bold aesthetic_” and that delivers “feminine_ edgy designs that balance structure and softness with confidence and comfort”.

Mara Sirhal_ chief merchandising officer at QVC_ said in a statement: "Our customers look to QVC for fashion that feels current_ wearable_ and infused with personality for all generations.

"RM Studio x Rebecca Minkoff delivers on every level_ giving our shoppers exclusive access to designer pieces that adapt seamlessly to their everyday lifestyle - from day to night."

Minkoff developed the capsule collection in collaboration with Rachael Barnard_ the apparel design and manufacturing executive for Rebecca Minkoff at Sunrise Brands_ which owns the designer_s business.

The 15-piece collection features statement jackets_ denim_ and chunky knits to everyday essentials_ offering “wardrobe staples in elevated silhouettes designed to move with you_ flatter you_ and make a statement”. Sizes will range from XXS–3X in both regular and petite_ with pricing ranging from 50 to 150 US dollars.

Commenting on the collaboration_ Minkoff added: "QVC has a unique ability to bring designers and customers together through storytelling and connection_ which made them an ideal partner for our brand.

"Through this collaboration_ we are distilling the essence of our flagship brand into everyday pieces and inspiring women to embrace their authentic selves - while making designer fashion more accessible than ever."