Exclusive Insight: Rahul Mishra designs limited edition Johnnie Walker Blue Label

Johnnie Walker_ a leading name in Scotch whisky_ has unveiled a new limited-edition design for its Blue Label_ created in collaboration with celebrated couture and ready-to-wear designer Rahul Mishra. Known for his commitment to "slow couture and ready-to-wear" and supporting local artisans_ Mishra has infused his design philosophy into the new bottle and packaging. The design pays tribute to India's cultural heritage_ with intricate details inspired by native flora and fauna.

The partnership celebrates a shared dedication to craftsmanship and heritage. Mishra_ the first Indian designer to be featured at Paris Haute Couture Week_ notes a deep connection with the brand's centuries-old lineage and its meticulous process. The limited-edition design_ which he describes as "blooming flowers and spirited animals_" symbolises "bright beginnings" and a season of festivity.

Dr. Emma Walker_ the sixth Master Blender in Johnnie Walker's nearly 200-year history_ expressed pride in the new design. She highlights the rich_ luxurious flavour of the Blue Label_ which features notes of citrus_ dark chocolate_ and smoke_ making it a perfect choice for festive occasions.

This limited-edition design will be available in global couture and ready-to-wear landscapes around the world and will be a center-piece of international Johnnie Walker Blue Label celebrations throughout October and November. In Canada_ it will be available at participating liquor stores starting in September_ while supplies last.