Rag & Bone continues expansion with European e-commerce site

Rag & Bone is continuing its global expansion_ this time into the digital realm. The US brand has unveiled a new e-commerce website dedicated to the European market_ offering direct access to 28 countries.

Products available on the site span wardrobe staples like tailoring and knitwear to accessories_ covering the full range of Rag & Bone_s offering. Alongside typical e-commerce capabilities_ the site also provides inspiring content_ such as editorials and styling guides.

With the platform_s launch_ Rag & Bone said it translated its own philosophy into the digital world_ while also providing local customers with quick_ duty-free orders.

Its launch comes on the back of store openings in Amsterdam_ Düsseldorf and Metzingen_ thus building on Rag & Bone_s efforts to strengthen its ties to European customers.

The brand_ which already has two stores in London_ shared part of its plans for Europe during menswear trade show Pitti Uomo_ which it attended for the first time last year. At the time_ representatives told FashionUnited it was eyeing four locations in Germany by the end of 2025.

Rag & Bone_s expansion plans have accelerated under the management of Guess and WHP Global_ which jointly acquired the brand in early 2024. In Guess_ recent financial reports_ the company has doubled down on its intention to globally expand the Rag & Bone name_ particularly as the brand continues to positively contribute to group revenue.

For fiscal year 2026_ Guess is anticipated to report further revenue growth driven_ in part by the expansion of Rag & Bone_ as well as the ongoing development of Guess Jeans and its new joint venture with the Chalhoub Group in the Middle East.