Pucci is heading to Sicily for SS26 catwalk show

Italian fashion house Pucci_ owned by luxury conglomerate LVMH Moët Hennessy Louis Vuitton_ has announced its next destination show will take place in Sicily_ an island in the Mediterranean Sea_ just south of the Italian peninsula.

The catwalk is scheduled for April 17 and will be a _see now_ buy now_ showcase for the brand_s spring/summer 2026 collection called _L_Alba__ designed by Pucci_s artistic director Camille Miceli.

In a short statement_ Miceli said: "Sicily has a magnetic energy that resonates with the Pucci spirit. The collection is an even deeper exploration of movement_ colour and rhythmic silhouettes that will feel heightened by this transporting experience."

Pucci didn_t disclose the exact location on the Italian island_ just that the _L_Alba_ collection will capture the “a blazing dawn_ like a psychedelic night that blurs into morning_” featuring graphic motifs_ archival prints and crafted textures.

“The collection will be instantly available to buy_ turning this moment of joy into a vibrant souvenir_ and a reminder that Pucci was born under the Italian sky_” added the Italian brand.

Recent shows under Miceli have been held in Florence_ Rome_ and Portofino.