Psycho Bunny strengthens its sports presence with its entry into hockey

Montreal-based premium menswear brand Psycho Bunny has named National Hockey League (NHL) defenseman Lane Hutson as its newest brand ambassador_ signalling the brand_s entry into the hockey world as it looks to expand its reach into a major North American sports community.

The move sees Psycho Bunny continuing to build its presence within sport_ following its strategic ambassador partnerships across tennis_ golf and lifestyle as it continues to “blend premium craftsmanship in the athletic space”.

Hutson_ a rising emerging talent in the NHL_ who plays for the Montreal Canadiens_ will appear in future Psycho Bunny campaigns and social content_ as well as wear the brand_s latest collections “in and around the rink_” following the NHL's relaxation of the dress code_ where they ditched the rule that all players have to wear suits and ties.

Anna Martini_ chief executive of Psycho Bunny_ said in a statement: "Lane embodies everything Psycho Bunny stands for: boldness_ creativity_ and confidence. He stands out both on and off the ice_ and we're excited to welcome him to a very talented roster of brand ambassadors."

Hutson joins other Psycho Bunny brand ambassadors_ including tennis player Alexei Popyrin_ who wears custom-designed performance pieces from the Psycho Bunny collection in competition_ and former world No. 1 and US Open champion Andy Roddick.

Founded in 2005_ Psycho Bunny was originally known for its premium polo shirts and has since expanded to offer a full range of apparel and accessories for men_ women_ and children. In 2024_ the brand introduced _The Bold Standard__ a line where “premium craftsmanship meets playful design_” across a range of apparel and accessories.