Princess Polly becomes B Corp certified

Princess Polly has secured a B Corp certification_ recognising the Australian-US fashion label for “its commitment to making a positive difference in its communities and the fashion industry”.

After a two-year evaluation process_ the company_ owned by A.k.a. Brands Holding Corp_ has been determined to have met the standards of social and environmental performance_ accountability and transparency set by the certifier_ non-profit B Lab.

According to a press release_ the certification_ spanning the entire business_ provides Princess Polly with the framework to further accelerate its “shift toward a socially and environmentally responsible model”.

In order to achieve the feat_ Princess Polly carried out several initiatives supporting customers_ employees and partners in making the transition to such a model.

These included a family planning project_ the Pathway to Parenthood; encouraging the use of lower-impact materials throughout collections with the Materials Matrix and Lower Impact Fabric Hub; and ensuring its suppliers follow its 5A_s of Ethical Sourcing framework_ looking beyond compliance to create positive impact.

Speaking on the achievement_ Eirin Bryett_ co-founder and co-CEO of the brand_ said the recognition was an honour_ adding: “This is an incredible accomplishment_ and it marks a significant step in our ongoing journey to embed sustainability and purpose into every part of our business. We_re proud of the progress we_ve made and remain committed to continuously improving and holding ourselves to high standards in everything we do.”