Patrick McDowell unveils new brand identity ahead of London show

Patrick McDowell has unveiled a new brand identity designed to reflect the evolution of the London-based designer_s namesake brand_ positioning it “for continued growth and creative exploration”.

The refreshed wordmark was developed in collaboration with creative consultancy Duncan Fenech_ which drew inspiration from the last Queen of France_ Marie Antoinette. The infamous historical figure_s “ornamental influence” is translated “into a powerful symbol of renewal”_ a press release said.

“This thoughtful reference captures the brand_s ability to transform classical inspiration into contemporary relevance_” it added. The monogram itself is both fluid and feminine_ “balancing softness with precision” while also intending to reference traditional craftsmanship.

Its unveiling hints at a new chapter for the Patrick McDowell brand_ the details of which are to be “revealed soon”. The designer is set to host a show on September 20 during London Fashion Week_ a platform on which he has continued to build his fashion house_ championing responsible design and luxury.

In a statement_ Luke Fenech_ creative director at Duncan Fenech_ said the consultancy was proud to support McDowell “at this pivotal stage in their journey”_ adding “this evolved brand identity celebrates their values of circularity and British craftsmanship”.