Parisian resaler ReSee introduces membership model
ReSee_ a Paris-based luxury resale platform_ has introduced a new membership model amid increased demand for rare items. Dubbed _The Circle__ the new feature offers members earlier access to new arrivals_ as well as priority shipping and private sales. Those in the higher tier are granted additional privileges_ like reserving pieces for 24 hours or receiving invites to private events.
The setup is intended to serve customers in a familiar way_ reminiscent of existing membership schemes rather than loyalty or discount programmes. ReSee said it reflects its own commitment to curation_ provenance and long-term relationships_ particularly at a time when interest in archival fashion is on the rise.
Its introduction comes on the back of the recent sell-out of pieces from ReSee_s Amira Casar archive sale_ which involved over 250 pieces from the French actress_ wardrobe. In addition_ the platform pointed at patterns seen among its archive sales and private appointments_ informing the launch of the new service.
In a statement_ Sofia Bernardin_ founder of ReSee_ said: “The success of the Amira Casar archive sale confirmed what we have been seeing for some time. When demand is immediate and supply is singular_ access becomes part of the value of the piece itself.”