Palm Tree Crew to launch apparel and accessories with Centric Brands
Global leading lifestyle brand collective Centric Brands LLC has announced a joint venture with Palm Tree Crew_ the global entertainment_ hospitality_ and lifestyle collective founded by Kygo (Kyrre Gørvell-Dahll) and Myles Shear_ to help scale its lifestyle ambitions across fashion.
In a statement_ Centric Brands said the move would combine its global scale_ design_ manufacturing_ retail_ and distribution expertise with Palm Tree Crew_s culture-forward_ experience-led platform to accelerate growth across key lifestyle categories worldwide. As part of the deal_ Centric Brands will lead the development and expansion of Palm Tree Crew_s men_s and women_s apparel and accessories.
Shear_ co-founder of Palm Tree Crew_ said: “This partnership represents a full-circle moment for Palm Tree Crew. Product is at the core of how our culture shows up in the world. Partnerships and collaborations are central to who we are_ and with Centric_ we now have the platform to scale that vision globally while staying true to the community that built the brand.”
Palm Tree Crew is a global lifestyle platform spanning live events_ hospitality_ experiences_ premium collaborations_ and elevated apparel_ known for its Palm Tree Music Festivals. This joint venture will extend the collectives lifestyle reach into broader consumer categories_ while also positioning it to scale and expand into new consumers and markets.
The move follows successful apparel collaborations with the likes of Madhappy_ Siegelman Stable_ the Florida Panthers_ Malbon_ Puma Golf_ the Miami Marlins_ and Don Julio.
Jason Rabin_ chief executive at Centric Brands_ added: “Culturally relevant brands are central to Centric_s growth strategy_ and Palm Tree Crew is exactly the kind of experience-driven brand that strengthens our position in the marketplace.
“With a strong global following and a presence across festivals and live experiences_ this joint venture allows us to diversify distribution while building a scalable apparel and accessories business with long-term global potential.”