Paige marks 10th anniversary of Transcend with special campaign

California-based fashion brand Paige is celebrating the ten-year anniversary of Transcend_ its signature men_s denim fabric_ with the launch of a special campaign.

Marking the first-ever campaign dedicated to the Transcend fabric_ the brand initiative includes a short film series_ shot and produced by Russell Tandy_ that takes a closer look at the craftsmanship that goes into making every pair of Transcend jeans.

Transcend is Paige_s original high-stretch fabric_ made from a blend of cotton_ rayon_ polyester_ and spandex fibers. “Transcend is the fabric that revolutionized men_s denim_” said Jon Geller_ President of Men_s at Paige_ in a statement. 

“Ten years in and it_s still unmatched in terms of quality and comfort_ outperforming everything else that_s offered in the men_s denim space_” added Geller. “This campaign is about showing why once you try it_ you never go back.”

With more than ten million pairs of Transcend jeans sold since 2015_ the marketing campaign also focuses on Transcend color_ the extended range of Paige_s color denim offering. 

The Transcend film series is now live_ with the latest collection of Transcend jeans_ part of Paige_s Summer 2025 collection_ now available in Paige stores_ online_ and in select retailers worldwide.