Pacsun launches vintage platform in collaboration with Springy

Pacsun is venturing into vintage. The US retailer has partnered with secondhand platform Springy to launch a curated resale store_ catering to the rising demand for pre-loved fashion among Gen Z.

_PS Vintage Powered by Springy_ offers thousands of pieces for men and women_ including a mix of graphic t-shirts_ hoodies_ denim and jackets. Each style comes in limited restocks and is labelled using Springy_s category system.

The concept is now live on Pacsun_s website_ and will arrive in 15 store locations across the US in January 2026.

In a statement_ chief merchandising officer of Pacsun_ Richard Cox_ said: "Vintage shopping has become central to our community_ and with this launch_ we wanted to make that experience authentic and accessible.

“Guided by strong consumer listening_ our trend-driven curation delivers on the style our consumers love while reflecting the sustainability they value."

The decision to launch into vintage comes as a response to the rising demand for secondhand products from young consumers_ the demographic Pacsun targets. The retailer looked to its Youth Advisory Council to help develop the platform_ allowing members of Gen Z to have direct input in the feature_s establishment.