Pacsun launches debut_ in-house premium sunglasses range

Californian lifestyle brand Pacsun has launched its first in-house designed premium range of sunglasses_ Pacsun Premium Eyewear.

The new unisex line of accessories sees the brand expand its product category into high-end accessories_ as it aims to evolve with the needs and interests of its core customers. 

The Summer 2025 collection includes four main silhouettes in several color finishes_ all made from hand-polished 100 percent acetate_ with subtle gold branding on the interior arms for a more streamlined and clean finish.

"Sunglasses might seem like a small detail_ but they say everything about how someone shows up_" said Richard Cox_ Chief Merchandising Officer at Pacsun_ in a statement. "Launching our first dedicated eyewear collection is another step forward for the Pacsun brand." 

"We've built our identity around youth culture_ and now we're evolving alongside that community as their personal style becomes more intentional. The Pacsun Premium Eyewear collection is designed for them. It's unisex_ exclusive to Pacsun_ and a clear reflection of where we're headed_ which is toward a more elevated_ design-driven expression of the brand."

The debut Summer 2025 collection is now available online at Pacsun.com and in Pacsun stores across the country_ with prices starting at 60 US dollars. The launch of Pacsun Premium Eyewear collection comes on the heels of the brand's recent launch of its in-house elevated menswear range_ Field of Study.