Onitsuka Tiger unveils first-ever fragrance
Japanese fashion and sneaker brand Onitsuka Tiger has expanded into beauty with its first-ever eau de parfum_ featuring four distinctive scents.
The debut collection of fragrances is themed _Wearing Quiet Radiance_ to symbolise “the beauty of contrast_” with the scents drawing inspiration from the elements that have defined Onitsuka Tiger_s legacy_ including heritage and modern innovation_ as well as merging craftsmanship with contemporary design.
The fragrance collection has been crafted by renowned perfumer Mark Buxton_ and features four scents_ Onitsuka Tiger One_ Two_ Three and Four_ which embody the brand's aesthetic of contrast_ “designed to evoke a sense of tranquillity that reconnects with the essence while simultaneously radiating powerful brilliance”.
Onitsuka Tiger One offers “multi-dimensional radiance” with green notes and mint with traces of lemon and mandarin_ as well as gentle notes of white florals and jasmine_ with patchouli_ leather_ and guaiac wood adding depth.
While Onitsuka Tiger Two is a “mysterious clarity” with top notes of Bergamot_ lemon_ and ambery woods_ alongside heart notes of germanium_ and base notes of musk and sandalwood. The Onitsuka Tiger Three fragrance is described as a “warm_ textured scent rich with depth_” with orange and spicy angelica_ alongside heart notes of violet and sea accords_ and smoky and spicy base notes.
The final scent_ Onitsuka Tiger Four offers an “awakening freshness to a spicy_ sensual finish_” with the crisp intensity of peppermint_ lemon and bergamot alongside a sharp accent of absinthe and nutmeg_ with base notes of vanilla and vetiver.
The entire process of creating the fragrances_ from material selection and extraction to blending and bottling_ took place exclusively in Grasse_ Provence_ described as the renowned perfume capital of the world.
Each of the four fragrances_ which will launch globally from autumn 2025_ are housed in vibrant yellow bottles_ reflecting the brand's signature colour alongside its distinctive brand logo lettering.