OLYMP wins test for best non-iron white shirt
The white shirt is a timeless classic. It is the epitome of modern business elegance and an essential basic in every wardrobe. The non-iron version makes it particularly easy to care for and ensures a consistently crease-free appearance. According to a recent shirt test by the weekly magazine “Stern”_ the best examples in this segment come from OLYMP. The fashion brand from Bietigheim-Bissingen_ Germany_ internationally renowned for high-quality menswear_ performed convincingly in all test categories as expected.
The test included shirts from competing brands Seidensticker_ Walbusch_ Profuomo_ Charles Tyrwhitt_ Uniqlo and OLYMP. All six models were classic white_ made of pure cotton and declared as explicitly non-iron. In various evaluation stages_ experts assessed the shirts based on overall impression; dimensional stability; fabric quality; seams; buttons; buttonholes; collar and cuffs. The shirts were then subjected to a two-day wear test under everyday conditions. They were evaluated for feel against the skin_ freedom of movement_ odour formation_ fit and creasing. Breathability was also carefully tested. The shirts were washed five times according to a strict washing programme and then dried. Furthermore_ typical everyday stains such as ballpoint pen ink_ coffee and synthetic sweat were applied to the fabric during the test_ each with an appropriate exposure time.
According to the “Stern” test editors_ OLYMP delivers the best overall package with its Luxor business shirt. The shirt absorbs hardly any odours when worn_ remains largely crease-free and impressed in the test with the highest degree of smoothness after repeated washing. It is also smart enough for formal occasions and essentially offers everything a good shirt should. The OLYMP Luxor shirt was convincing in all tested categories. It scored particularly well on workmanship_ comfort_ whiteness retention and care_ durability and non-iron properties_ fully demonstrating its strengths in crease resistance during wear.
Mark Bezner_ managing partner of OLYMP_ said: “For 75 years_ OLYMP has stood for uncompromising quality in materials and workmanship_ excellent wear and care properties_ an optimal price-performance ratio_ a convincing fashion statement and responsible business practices. This applies not only to shirts but to all our products. We are therefore delighted with this outstanding test result.”
Correct care is crucial for the washing result and the durability of clothing. According to OLYMP's recommendation_ the range of measures to reduce creasing and extend the life of the garment is extensive. This includes turning the shirts inside out and folding the collar and cuffs inwards on the fully buttoned items during washing or tumble drying. It is also crucial to load the drum with a maximum of six shirts per wash cycle. Using the correct detergent and programme_ appropriate water temperature according to the care label and spinning at an ideal 400 revolutions per minute are also key. After the wash cycle_ it is important to immediately hang the shirts on hangers to dry and to smooth out the collar_ cuffs and the closed button placket.
This results in almost complete non-iron performance_ even for other OLYMP shirt lines that are only labelled 'easy-iron' due to fashion-led material compositions and finishing details_ unlike the OLYMP Luxor shirt_ which is clearly marked as non-iron and crease-free. Thanks to the self-smoothing effect_ any remaining creases disappear on their own through body heat and tension during wear.