Exclusive Insight: Olivier Theyskens establishes new fashion brand, Boloria, with Tomorrowland organisers

Belgian designer Olivier Theyskens embarks on a new venture with the creation of a new couture and ready-to-wear house named Boloria. He is partnered with the Belgian group Weareone.world_ organisers of the Tomorrowland festival.

Based in Antwerp_ Weareone.world is a company active in the promotion and organisation of artistic creations and shows. It is primarily known for being behind Tomorrowland_ the internationally renowned electronic music festival.

In June 2025_ the company inaugurated the Lab of Tomorrow. This was the first innovation hub in Flanders (Boom)_ with a surface area of 3_000 square metres. It includes offices_ meeting rooms and studios. Its mission is to support start-ups_ researchers and creatives specialising in entertainment technology through an acceleration programme and shared infrastructure.

This is the first time Weareone.world has ventured into couture and ready-to-wear. This suggests a fresh approach to the industry_ especially given Theyskens' extensive experience. In addition to his eponymous label_ characterised by a romantic gothic aesthetic_ his semi-couture approach and his technical mastery_ he has been artistic director for Rochas and Azzaro.

First Boloria exclusive range by Olivier Theyskens slated for 2026

The press release refers to "a prelude_ an evocation of a philosophy through imagery_ a statement of intent". It also states that this is "the first step in a partnership destined to develop into multiple creative projects".

Its creation is accompanied by a timeless visual identity_ conceived by Willy Vanderperre. It reflects the exploration of his main themes: youth_ isolation and constant reinvention.

Vanderperre_ a Belgian photographer and director_ has created campaigns for Raf Simons_ Dior_ Jil Sander_ Prada and Calvin Klein_ as well as numerous editorials for couture and ready-to-wear magazines.