Nik Bentel to launch Lidl _Trolley Bag_ during LFW
Value supermarket Lidl is once again looking to make its mark on London Fashion Week with a second collaboration with a viral avant-garde designer_ Nik Bentel_ following the success of its _Croissant Handbag_ in September.
The latest creation is the _Trolley Bag__ crafted from industrial stainless steel featuring the traditional Lidl branded handlebar and even a coin keychain fob.
The limited-edition bag will be unveiled at a special Lidl _Fresh Drop_ pop-up event during LFW at 19 D_Arblay Street in Soho. The fresh grocery-inspired event will run from February 20 to 21 and has been created in collaboration with Bentel. For fans to nab the statement bag_ they will have to try their luck on a specially created _fruit machine_.
Nik Bentel_ founder of Nik Bentel Studios_ said in a statement: “We couldn_t resist the chance to team up with Lidl again_ there_s something so exciting about turning the most unexpected items into fashion statements_ and it's our bag through and through (pardon the pun).
“The Lidl _Trolley Bag_ is our latest twist on the everyday food shop experience and is the ultimate shopping sidekick. It_s playful_ practical and made to stand out - whether heading out to the runway or to run errands.”
For those who miss out on the preview event_ a limited number of bags will also be available via an exclusive ballot from Nik Bentel_s website on February 26 at 10am.
Commenting on the collaboration_ Joanna Gomer_ marketing director at Lidl_ added: “Our _Trolley Bag_ - a reimagination of an everyday shopping essential_ is designed for working not just the runway_ but the aisles too. Set to turn heads and steal spotlights_ you won_t want to miss out on this season_s hottest item.”


