NFL Star Brock Bowers becomes equity partner in Greatness Wins

Greatness Wins_ the premium performance apparel brand co-founded by Derek Jeter and Chris Riccobono_ has announced that National Football League (NFL) star and Las Vegas Raiders tight end Brock Bowers has joined the company as an equity partner.

Unlike many typical endorsement deals_ Bowers isn't just joining Greatness Wins as a brand ambassador but will also play an active role in shaping product development and marketing_ bringing his “fierce competitive spirit and elevated standard for success” to the performance apparel brand.

Riccobono_ chief executive and co-founder of Greatness Wins_ said in a statement: “Partnering with someone like Brock_ not just for his on-field excellence but his creative vision_ feels like a natural fit for the brand. “He_s set a new standard for NFL rookie greatness_ and we_re inspired by the energy and determination he_ll bring.”

Bowers_ who is currently in his second year with the NFL_ has already established himself as one of the league's most exciting young talents_ setting the all-time NFL rookie record with 112 receptions - more than any player_ at any position_ in league history.

Commenting on joining the company_ Bowers added: "I'm extremely proud to join Greatness Wins as an equity partner. As an athlete_ I'm always chasing greatness_ and that's exactly what this brand represents.

"Greatness Wins is built on performance and authenticity_ two core values that drive me every day. That_s why this partnership is bigger than just wearing the gear – it_s about shaping a brand that inspires athletes and anyone chasing their own greatness.”

Greatness Wins is looking to redefine premium athletic apparel by offering curated sportswear tested by athletes_ with a focus on fit and fabrication. It offers collections for men_ women and kids_ offering training staples_ as well as a dedicated line for golf.