New Balance named official footwear and apparel partner of New England Patriots

New Balance has been named as the official and exclusive athletic footwear and apparel partner of the American football team_ New England Patriots_ as well as its associated playing field_ Gillette Stadium. The long-term agreement is said to reflect a commitment to the team_ with the sponsorship to take shape through performance_ facility and community involvement.

The partnership rollout will begin with a new training centre in Foxborough_ officially named the New Balance Athletics Center_ which is due to be unveiled next to the Gillette Stadium this spring. The facility_ spanning 160_000 square feet_ is designed to serve as a performance campus for football operations_ housing training_ conditioning and recovery tools.

New Balance will also become the presenting sponsor of Patriots Training Camp_ building on the brand_s role in backing player development_ as well as a cornerstone partner of the Patriots Foundation_ supporting and promoting charitable initiatives. This will fall alongside further sponsorship of Patriots_ youth football programmes_ focusing on increasing participation and access to community initiatives.

Speaking on the deal_ Chris Davis_ brand president and chief marketing officer of New Balance_ said: "At the heart of this partnership are two global brands united by shared values and a deep commitment to New England. The Patriots embody excellence_ performance_ and an authentic connection to the local communities_ both on and off the field.

“This collaboration represents an enduring investment in performance_ culture_ and community_ with the goal of creating opportunities that inspire and empower the next generation of athletes to play_ grow_ and compete. We're excited to innovate together."