Myer to present Topshop runway at PayPal Melbourne Fashion Festival

Australian department store Myer has announced it will host a dedicated runway show for Topshop as part of the PayPal Melbourne Fashion Festival (PMFF). The event is scheduled for the evening of February 26_ 2026_ marking the first time the British brand will hold a standalone catwalk presentation in Australia.

The showcase follows the recent relaunch of the London-based label exclusively within Myer brick and mortar locations and through its e-commerce platform. The runway will feature the latest spring/summer 2026 (SS26) collection alongside an exclusive preview of upcoming pieces scheduled for release in the following months.

Strategic relaunch in Australian market

Myer chief marketing officer_ Clarabella Burley_ stated that the event signifies a pivotal moment for the retailer as it integrates the British brand into its premium fashion portfolio. Burley noted that customer response to the exclusive partnership has been high_ prompting the decision to create a large-scale immersive experience.

The initiative aims to combine the aesthetic of the London-based brand with a local perspective to celebrate its return to the Australian retail landscape. According to Burley_ the company intends to continue elevating its fashion offering by developing these types of significant consumer events.